Shaping CUI's Narrative: The CUI Experience Series

Objective

While at CUI, I initiated a project to highlight the stories of students and alumni and enhance the university's presence across various channels.

Solution

I set short-term goals and long-term KPIs, crafting a 6-month strategy to increase publicity through the CUI Experience series.

Result

The series effectively showcased the diverse experiences of our students and alumni, significantly increasing our reach and engagement on both established and newer channels.